Meet the Team

Tom Sangers

Job Title: Founder & Managing Director

Experience: With over 20 years of hands-on experience in digital marketing, Tom brings a broad yet deeply practical skill set spanning PPC, SEO, and Paid Social. As the founder of Metric Hub, he works closely with eCommerce brands to build performance-led strategies that scale profitably, always focusing on real outcomes rather than vanity metrics.

Likes: Strong coffee, dogs, problem-solving, data-driven challenges, weekend brunches, and all the oddly satisfying little things.

Dislikes: Wasted ad spend, guesswork, slow internet, and any kind of one-size-fits-all strategy.

What’s on your bucket list?: Walking the Inca Trail, climbing Kilimanjaro, travelling across the USA and Canada

Georgia Beckley Bowman

Job Title: Head of Paid Media

Experience: A performance-driven marketer who’s been with Metrichub since the early days; a true Metric Hub OG. Georgia has managed clients across just about every industry imaginable, from tiny start-ups with £300 budgets to major accounts topping £50k. She’s led award-nominated campaigns (UK Search Awards 2021–2024), helped build and train a growing team, and somehow still finds time to dabble in web strategy when needed. Known for balancing creativity with data obsession, she keeps projects moving and clients happy.

Likes: Cats. Video games. Water sports. Sunshine. Strong coffee. Boycotting (selectively and enthusiastically).

Dislikes: Willful ignorance. Cadbury’s since they changed the recipe. Bad drivers. Streaming services.

What’s on your bucket list? Visit Catatumbo, the lightning fields of Venezuela.

Sam Lyne

Job Title: SEO Account Manager

Experience: With a BA in Screenwriting and a Master’s degree in Scriptwriting, it’s no surprise that Sam ended up working in content! With four years of experience in SEO and content under his belt, Sam has worked across a wide mix of industries, helping brands strengthen organic visibility through clear, practical, and user-focused content.

Likes: Liverpool, Star Wars, The Simpsons, The Sopranos, video games, indie music and cider.

Dislikes: Manchester United, Mondays, when it’s cold and raining, people who take the minus offer on The Chase.

What’s on your bucket list? Own a vintage Pac-Man arcade machine.

Paula-Alexandra Banu

Job Title: Senior Paid Media Manager

Experience: Paula started her career at Metric Hub after completing her Marketing Master’s with Distinction at the University of Exeter. Three years in, she’s built strong analytical skills, a problem-solving mindset and sharp attention to detail, along with a genuine love for data, spreadsheets and turning numbers into meaningful stories for clients.

Likes: Photography, music, movie nights, dogs, coffee, the sound of waves, the gym, crafting.

Dislikes: Chilly weather, burgers (yes, really), people who chat during movies, running.

What’s on your bucket list? First stop: South Korea — explore new cultures, savour new cuisines and collect stories.

Alfie Downey

Job Title: Senior Paid Media Manager

Experience: Coming to Metric Hub from a larger full-service agency, Alfie brings a wealth of cross-platform expertise and a deep passion for performance marketing. He has spent years specialising in digital advertising across Google, Meta and Klaviyo, working with brands that span everything from alcohol and wedding venues to machinery and green-energy specialists.

A former member of the GB Biathlon Team, Alfie combines discipline, precision and strategic thinking — qualities that now shape his analytical approach and the friendly, honesty he brings to every client relationship.

Likes: Gym, Movies, Hikes, Mountains, Skiing, Cycling, Spreadsheets. 

Dislikes: Tea & Coffee! Soggy Chips, bad signal, self-checkouts.

What’s on your bucket list? Climb Mont Blanc, Skydive, Run An Ultra Marathon.

Melanie Jeffreys

Job Title: Social Lead and PPC Manager

Experience: Since joining Metric Hub in Spring 2024, Melanie has built strong expertise across PPC and organic social, and is continuously expanding her skillset – she’s our go-to-gal on Canva! She manages a varied portfolio of PPC clients, developing impactful strategies and optimising performance. She also leads our Social Media strategy across multiple channels, creating engaging content and driving consistent brand visibility. 

Likes: Music (nearly everything other than country or rock!), fashion and beauty, West Ham United, reading & fitness.

Dislikes: Bananas, long drives, alcohol, anything cinnamon scented and the colour pink.

What’s on your bucket list? Meet the Kardashians, go to NYC during Christmas and go to an England game (preferably we would win!).

Luka Wright

Job Title: Head of Client Services

Experience: With 11 years of experience in the Digital Industry, Luka has worked with E-commerce giants such as Argos, Sainsbury’s and Decathlon as well as prestigious heritage brands like Dartington Crystal. With a wealth of knowledge in all things SEO and growth, she brings energy, ideas, process and polish to our rapidly-expanding team of experts.

Likes: Details! Babies. Nature. Cinema. Data. Debate. FOOD. 

Dislikes: Bad manners, ghosting, generalisations, bullies.

What’s on your bucket list? Meet and dine with Anthony Bourdain’s ghost – maybe get a bit drunk too?

Peter Wakeford

Job Title: Senior SEO Manager

Experience: With four  years of experience in the SEO and digital marketing space, Pete has worked with a range of prominent e-commerce brands, including Frasers Group’s Lovell Sports and GUL Watersports, as well as performance-wear specialist VX-3.

Bringing a deep understanding of SEO and growth strategy, Pete adds energy, fresh ideas, and a refined, process-driven approach to our growing team of digital specialists.

Likes: Guitars, Nike Dunks, nature, stocks, and 90s/00s rap.

Dislikes: Soggy cereal, bluntness, losing guitar picks, slow Wi-Fi.

What’s on your bucket list? Skydive above Interlaken, Switzerland.