Google Ads Has Changed Faster Than Ever
The last 18 months have reshaped Google Ads at a pace the platform has never seen.
AI now drives Performance Max, search behaves more like conversation, and GA4 plays a major role in how Google interprets your business.
Running Google Ads in 2026 is not about tweaking CPCs. It is about the quality of your data, signals, structure, and user experience.
To help brands adapt, we are offering a Free Google Ads Review. If you choose to work with us afterwards, we will donate £100 to a charity of your choice.
No catch. No obligation. Just a proper look under the hood.
What We Review and Why It Matters
Google Ads now requires both PPC expertise and an understanding of how to train Google’s machine learning.
Our review acts as both a diagnostic and a roadmap.
AI and Platform Readiness
We check whether your account is structured in a way that Google’s AI can learn from.
-
Campaign and ad group structure
-
Bid strategies and adjustments
-
Ad copy and audience signals
-
GA4 data accuracy and conversion tracking
-
Identification of weak or misleading signals that waste budget
Performance Max
PMax performs well when the surrounding setup is correct and becomes costly when it is not. We review:
-
Asset groups, search themes and listing groups
-
Audience signals and budget distribution
-
Product feed quality and Merchant Centre setup
-
Areas of wasted spend or blocked scale
Search Intent Mapping
Search today is driven by intent, not only keywords. We assess:
-
Informational, commercial, transactional and brand intent
-
Match types and negative keyword hygiene
-
Search term relevance and long tail opportunities
-
Location targeting and audience layering
-
Whether search functions as a precision tool or a broad match risk
Product Feed and Merchant Centre
For ecommerce brands, the feed is effectively the ad. We evaluate:
-
Titles, attributes, GTINs and category mapping
-
Policy issues and Merchant Centre warnings
-
Feed relevance and its impact on conversion rate
-
Alignment between product data and landing page experience
Data, Measurement and GA4
Accurate measurement now directly determines whether campaigns scale.
We review:
-
GA4 configuration
-
Enhanced conversions and value tracking
-
Consent mode
-
First party data quality
-
Attribution model
-
Offline conversion uploads
-
UX issues affecting conversion modelling such as slow pages or broken CTAs
If Google cannot trust your data, it cannot optimise your ads.
Search Strategy: Brand, Non Brand and Competitors
Search should support, not compete with, Performance Max. We analyse:
-
Brand protection and non brand efficiency
-
Irrelevant term filtering
-
Ad extensions, value messaging and calls to action
-
Internal competition between campaigns
Profit and Margin: Beyond ROAS
ROAS shows return. Profit shows whether the account is truly working.
We look beyond surface metrics and focus on the elements that drive real performance.
This includes understanding which products contribute most to profit, which items underperform, how pricing affects behaviour and whether you are attracting new customers or mostly converting people who already know you.
We also identify where performance drops off, whether in the feed, the targeting or the landing pages.
Demand Capture and Demand Creation
Not every campaign serves the same purpose. Some create interest, some convert it and remarketing keeps people engaged.
We assess how well your overall ecosystem works together.
This includes how demand is generated, how effectively it is captured and whether customers return across devices and channels.
This helps determine whether you are building a real pipeline or simply buying clicks.
What You Receive
You will leave with a clear and actionable understanding of how to improve performance, including:
-
Wasted spend identified
-
Feed and Merchant Centre recommendations
-
Performance Max optimisation insights
-
Search intent mapping
-
Match type and negative keyword cleanup
-
Quality Score improvements
-
GA4 measurement fixes
-
Profit priorities
-
AI readiness score
-
A practical 30 day action plan
You keep all insights whether we work together or not.
Plus £100 Donated to a Charity You Choose
If you partner with us, we will donate £100 to a charity of your choice.
A simple way to turn better ads into something meaningful.
No cost.
No commitment.
No catch.
Just a genuinely useful Google Ads audit.
Contact Us
Call us on 01392 240990 (Mon–Fri: 8:30 am–5 pm)
Email us at hello@metrichub.co.uk
