Radmore & Tucker

Nestled in the heart of Exeter, Devon, Radmore & Tucker is a family-owned enterprise with a rich heritage spanning over 6 decades. Renowned for their expertise in supplying and servicing garden machinery and forestry equipment, they cater to both commercial entities and individual enthusiasts. With an extensive product inventory sourced from industry giants and a nationwide distribution network, Radmore & Tucker is a trusted pillar in the garden machinery industry.

PPC Victory: 177% conversion boom for garden machinery business

Ready for a revamp: discover how Metric Hub used its vast PPC experience and challenger mindset to transform Radmore & Tucker’s paid search campaign, increasing online visibility, engaging new customers and transforming traffic into tangible sales.

01 The Challenge

At the start of 2023, Radmore & Tucker joined forces with Metric Hub to elevate their online presence and boost sales through their ecommerce platform. Recognising the need for a revamped approach, we set out to refine their existing PPC campaign to align with modern standards and objectives. Additionally, we identified opportunities to broaden their audience reach and engagement across diverse digital platforms, which was essential in the fiercely competitive landscape of their industry.

Objectives:
1. Increase overall revenue by 40%
2. Increase ROAS (Return on Ad Spend) by 20%
3. Increase the number of conversions (sales) by 100%

02The Strategy

Google Ads & Performance Max

Metric Hub executed a comprehensive optimisation strategy for Radmore & Tucker’s Google Shopping Ads to enhance their online visibility and drive sales to their ecommerce website.

Leveraging Performance Max’s advanced capabilities, we modernised the approach, ensuring maximum effectiveness in reaching potential customers. By fine-tuning targeting parameters, optimising product feeds, and implementing cutting-edge bidding strategies, we propelled Radmore & Tucker’s shopping campaigns to new heights, achieving greater visibility and engagement.

Google Search

Our team strategically developed Radmore & Tucker’s Google Search Ads to target their top categories more effectively. Through precise keyword selection and strategic bidding, we optimised their product lead search ads to increase visibility in both Google Shopping and Search results for key products. This targeted approach ensured that Radmore & Tucker’s offerings were prominently displayed to potential customers at crucial moments of intent, maximising the opportunity to capture valuable leads and drive conversions.

03The Result

The campaign initiatives undertaken by Metric Hub have yielded remarkable success for Radmore & Tucker, which is evident in the substantial growth achieved across key performance indicators.

Notably, a 47% increase in revenue from 1st January 2023 to 31st December 2023 underscores the effectiveness of our innovative approaches and the strong resonance of Radmore & Tucker’s offerings in the market. This surge in revenue reflects an enhanced market presence, encompassing successful penetration into new segments and deeper engagement with the existing customer base.

Equally impressive, was the 177% increase in conversions, highlighting the efficacy of our optimised marketing funnels, refined targeting strategies, and overall appeal of Radmore & Tucker’s products and services. This extraordinary increase not only indicates heightened interest in Radmore & Tucker’s offerings but is also a testament to our conversion optimisation strategies, which turn website traffic into tangible sales.

Acknowledging the need for expenditure to achieve results, we witnessed a 48% increase in costs, primarily driven by aggressive investment in marketing and sales efforts. Scaling operations and expanding market reach are often cost-intensive, particularly in competitive sectors. In the case of Radmore & Tucker, spending was instrumental in fuelling substantial growth in revenue conversions and overall business growth, validating the soundness of our investment strategy.

As we continue our partnership with Radmore & Tucker, we will fine-tune our strategies to ensure a harmonious balance between cost management, revenue generation, and conversion rate optimisation to sustain and amplify our glowing achievements.

177% increase in conversion rates (exceeding objective 3 target by 77%)
47% increase in revenue (exceeding objective 1 target by 7%)
18% increase in ROAS

What our customers say

J-M Prevost

Wealth of expertise. Clear communication. Consistent results.

Naomi Knight

Metrichub Digital create targeted campaigns that reach the right audience and get results.

Duncan Haddrell

Really good service from Tom and his team.

Raj Singh

Positive: Professionalism, Quality, Responsiveness, Value. They are a great business to help with google shopping ads. Tom really takes care of you

J Digital

The expert knowledge and experience at MetricHub shines through in the quality of the results. I couldn't recommend them enough.

Daniel Brown

Lovely team with the knowledge to boot :)

Johni Parker

Postive: Professionalism The team at Metric Hub really know their stuff. Have worked with them for a number of years now, and would highly recommend. 5 Stars.

Nano selfclean

Positive: Professionalism, Quality, Responsiveness, Value. Great company been working with Tom for many years and he always gets the job done, he is also very knowledgeable when it comes to pay per click.

Anthony Stephens

Have had a great experience working with Tom and the team and we're seeing the results of all the hard work being done. Thanks very much!

Ben King

Had a great experience with Tom and the team. Friendly that gets great Google Ads and helped our eCommerce store increase Google Shopping results by a very impression 300%.

Rob McCreedie

We've been with Tom since the launch of Metric Hub and I really wouldn't trust our PPC activities with anyone else. Delivering an amazing ROAS along with super attentive service answering any questions or queries in great time. Highly recommended.

Will Lawrence

We've used Metric Hub for our SEO for almost a year now and they've been great! Our rankings have gone through the roof & we are receiving triple the amount of online enquiries compared to previously. Would recommend!

Martin Rothwell

Having worked with Metric Hub for quite sometime we're delighted with the performance of our accounts. Knowledgeable and creative Tom thinks without constraint and continues to deliver exceptional paid for results. The proof is always in the pudding and our PPC across multiple brands goes from strength to strength delivering the best ROI we have ever seen. Highly recommended.

Mark Vincent

Positive: Professionalism, Quality, Responsiveness, Value. I've spent many years with different agencies and specialists in this area and been unable to move the needle on good quality website traffic. I've been working with Tom for just a few months now and already seeing big results. His data driven, measured and carefully considered approach is really working for me so I can highly recommend Tom.

Sarah Horner-Sigre

I've been with Metric Hub a couple of months now after some disasters using other large agencies. Tom and Georgia understand the very niche nature of my product and business and as such have created and experimented with different campaigns to find the right strategies which are showing good results. They put a lot of time and creative thinking into their approach and are extremely responsive and helpful, taking a much more personalised and bespoke approach to the experience I have had with other agencies.

Claudia Brutti

It's always a pleasure to interact with Metric Hub. We consider them an extension of our team!

Water Garden

Positive: Professionalism, Responsiveness

We've been working with Tom and the Metric Hub team for some time now and with great results. Tom has an exceptional talent for finding trends in data which has led to strong returns on our numerous PPC campaigns.

Ralph Johnson

Metric Hub have been Outstanding! They have excelled in delivering everything they promised. The online advertising provided has really benefited our business. It’s an absolute pleasure working with Tom and Georgia. I highly recommend this company!

Will Gadsby

Tom and the team have been helping us with PPC campaigns for a number of years. They always have an excellent grasp of changes and trends in the industry and we're always very happy with the results, the ROI is consistently better than any other options we've used in the past.

Pete McLaurin

It's been an absolute pleasure working with Tom and his team at Metric Hub. Tom's enthusiasm, knowledge and determination was exactly what I was looking for when looking for an agency to take over our PPC work. Tom presents and implements clear strategies that make sense and show results. Metric Hub are what I believe a PPC agency should be - accountable, hard working, determined and straight talking.

Dan White

I've been working with Tom for over 6 months now on a PPC E-commerce campaign. The results are great, the communications fast and basically Tom and his team are highly recommended for anyone else who is looking to make the most of their paid marketing budgets.

Gareth Reynolds

Metric Hub have run my firm's google ad words campaign for the past year or so. Our account manager, Georgia, has been outstanding. She reports on progress weekly and is proactive in making suggestions to improve click through rates. I highly recommend.

Scarlet Marketing

Tom at Metric Hub Digital has been in charge of most aspects of our SEO planning and strategy for over a year. We have found his service invaluable and effective throughout this time. Reliable and friendly Metric Hub offers a great service for our National holiday cottage websites. R.H - Director

Hatt Clinic

Tom and his team are doing a great job with our PPC. They take a strategic and thoughful approach to what they do and are a pleasure to work with. I would definitely recommend them to anyone looking for PPC or SEO support.

Valentin Hinov

I've had Metric Hub (and Tom in particular) on our PPC account for a good while now and I've been happy with the results. Once the team understood our requirements and we arrived at a solid strategy the results were immediate. Would recommend them ????

Julian Matthews

Tom and his team did an excellent job getting our new website up and running effectively and efficiently. Thank you

Steve Upperton

We have used Metric Hub for a year now and have seen a real improvement in our website traffic. Love the responsiveness and regular reporting. They keep UpToDate with all the latest updates. Highly recommended!

Interpet Aquatics

We have worked with Tom and the team at MetricHub for a while now on a number of projects and are consistently impressed by their honesty and professionalism, as well as the results achieved.

Rachael Webb

Working with Metric Hub has been a really positive experience. Their PPC campaign has delivered excellent results and helped to grow our business. Would recommend!

Jonathan Prince

We only switched to Metric Hub in June and already have seen our ROAS increase from an average of 9 to nearly 13. Tom and his team communicate clearly and regularly, a very refreshing on the ball agency to work with. A pleasure and highly recommend!

Carl Gilbert

Great team to work with. My account manager Paula was well experienced with Google Ads which helped greatly. She consistently went above and beyond to ensure our campaigns were as effective as possible. I can wholeheartedly recommend Metric Hub for guidance and support for running Google Ads.